I had the pleasure to attend Retail Camp, an interactive two day conference at Woodbury University in Los Angeles this past Sunday. I was invited by a good friend and colleague of mine, Macala Wright of FashionablyMarketing.Me, who also hosted and spoke at the digital media event. Unfortunately I was unable to attend Saturday’s session which was focused around modern fashion PR, the socialization and curation of luxury, and marketing trends of 2011. I was on the other hand able to attend the most important session on my part, Blogger Camp.
Sunday’s Blogger Camp showcased the business of style, fashion and beauty blogging. Speakers included Jennine Jacob of Independent Fashion Bloggers, Marie Denee of TheCurvyFashionista.com, Valerie Elizabeth of SocietyStylist.com, Tina Craig & Kelly Cook of BagSnob.com, Mary Hall of Recessionista.com, and Erin Weinger of StyleSectionLA. Each blogger shared how their blogs were started, which social media tools were most important to them, how they deal with persistent PR professionals and more. I’m glad I was able to drive down from San Francisco to attend this event. It was definitely worth the drive and gave me a lot of insight into what I should be doing with my own blog (more to come 
). Check out the outfit I sported and the awesome swag bag they provided to all guest at the end of the event below. Enjoy!
The Look
Hat: Forever 21, Dress: Burlington Coat Factory, Shall: Charlotte Russe, Tights: Azalea, Shoes: You by Crocs, Purse: Urban Expressions, Sunglasses: Forever 21 Ring: Alissa Bennett
Swag Bag Product
Left-Right: Sweet Stix Cakepops, Ladybug Fortune Cookie Company, Hollywood Fashion Secrets Fashion Tape, Screen Candy Stickers, NYX Black Label Lipstick, True Lemon Crystallized Lemon, Smashbox Lip Gloss, NYX Triple Eyeshadow
